Courtney Davis

Holdings

Pioneering sexual wellness since 2018. Five brands scaled entirely with cashflow, spanning niche-defining product development, manufacturing, retail, wholesale, & education.

The Empowered Woman
Education & course platform

Origin retail shop and education platform featuring signature membership and niche courses. The Empowered Woman social media, blog, email list, and audience seeded every brand that followed.

theempoweredwoman.ca
Founded 2018
WAANDS™
Crystal Sex Toy Boutique

Evolved and expanded product line of luxurious pleasure tools. One of the original gemstone sex toy product lines to appear in global ecommerce. Trademarked product portfolio, affiliate program, wholesale, and dropshipping systems.

WAANDS.com
Founded 2020
YoniEgg.com
Multi-brand marketplace

Curated marketplace carrying in-house product alongside third-party labels, with exclusive lines of its own. Over 40,000 customers, an affiliate program, and a vendor program allowing outside brands to list and sell on the platform.

yoniegg.com
Acquired, re-envisioned & rebuilt 2024
Free Bleed®

Free Bleed®

Category-defining product line

Luxurious waterproof blankets designed to holistically shift women's experience of menstruation, including in intimacy, through freeing the stress of any mess. Blankets look and feel like luxury bedding, with a waterproof lining hidden between layers of microfiber fleece and velvet plush.

free-bleed.com
Founded 2022
Pussy Butter™
Pussy Butter™
Wholesale & distribution

Wholesale-first brand acquired and relaunched with updated design and a new distribution model. Handmade in small batches and sold through a stockist and retailer network rather than direct-to-consumer.

pussybutter.shop
Acquired and redesigned 2026

Bio

Courtney Davis

Courtney Davis owns five brands in sexual wellness. Three founded and grown on cash flow alone, without paid advertising. Two acquired and rebuilt. Each was organically built and grown inside the advertising and platform constraints of an adult-category niche.

What started as personal enquiry became community initiative, teaching, and product creation, resulting in a portfolio of retail and education brands doing that work at scale. In the process, the joy of systems and organizational problem solving surpassed the passion for the topics which seeded the ventures.

Courtney conceived, designed, built, grew, and managed every function before outsourcing across each brand and business model. Every hat has been worn, down to the smallest detail, where the original systems implemented still function largely untouched today.

The systems she builds are deliberately lean yet capable of sustaining significant growth. She now builds them for other founders, practitioners, and product businesses.

Enneagram
8
Wealth Dynamics
Mechanic•Creator•Supporter PreviouslyMechanic•Lord•Creator
Strengths
  • Systems thinking
  • Operational design
  • Self-sustaining infrastructure
  • Creational discernment
Weaknesses
  • Voicenote playback at normal speed
  • Multitasking
  • Political correctness
Hobbies
Sensing, tracking, and mediating social-relational dynamics. Community, home, and environmental curation.
Founded & built
Advisory practice
Startup, operations, financial architecture, and growth channels for founders, practitioners, and product businesses.
Business models
Direct-to-consumer ecommerce•Wholesale & distribution•Marketplace•Affiliate•Subscription & membership•Online education•Practitioner-led & service-based
Platform proficiency
Education
Bachelor of Arts in PsychologyUniversity of Calgary Master’s in CoachingSaybrook University, San Francisco
startup & operations

Small Business Consulting

Small businesses commonly run multiple systems built separately that communicate poorly, dilute signal, and produce strain as the business grows. This contributes to founder overwhelm, burnout, wasted resources, and a compromised delivery of promised value to customers.

Courtney takes a holistic view of the infrastructure, identifying incoherence, gaps, and excess, and rebuilding the foundations with proper connective tissue and capacity for scale. The outcome is coherent systems: less cost, less oversight, and greater effect from less effort.

Every consulting project is unique in its scope and requirements. Please inquire directly to begin the conversation.

Built in-house

The systems and operations underlying , designed, structured, scaled, and implemented by Courtney.

Launch & startup
  • Category entry strategy
  • Offer architecture
  • Brand creation, identity, positioning
  • Brand voice and copywriting
  • Product naming, trademark filing
  • Legal entity, cross-border structures
  • Product development and sourcing
  • Pricing architecture
  • Customs, duties, import setup
  • Shipping and fulfillment setup (in-house and third party)
  • Creative direction
  • Domain strategy, hosting, DNS setup
  • Website design and build
  • Pre-launch list building
  • Launch and promotional strategy
  • Wholesale policies, line sheets, lookbooks
  • Bootstrapped growth planning

Systems & automation
  • Cross-platform integrations
  • Webhook and API integrations
  • App stack evaluation and consolidation
  • Platform migrations
  • Inventory syncing and forecasting
  • Order-to-fulfillment workflows
  • Multi-warehouse routing
  • Shipping rates, zones, thresholds
  • Returns and refund workflows
  • Email and lifecycle automation
  • Support routing and standards
  • Internal dashboards
  • AI-assisted internal tooling
  • Process audits and simplification
  • SOP documentation
  • Template and asset systems
  • Internal task and project tracking
  • Handover-ready system design

Financial architecture
  • Chart of accounts design
  • Multi-entity consolidation
  • Multi-currency handling, FX
  • Automated revenue attribution across sources
  • Bookkeeping pipelines, automation
  • Account reconciliation
  • Owner-level financial visibility
  • Invoicing and contractor protocols
  • Subscription and recurring billing
  • Inventory costing, COGS
  • Duty and import cost allocation
  • Affiliate payout structures
  • Product-level profitability
  • Channel-level profitability
  • Budget design and tracking
  • Sales tax and cross-border readiness
  • Year-end close and accountant handoff

Growth channels
  • Email list building, segmentation
  • Onboarding and nurture flows
  • Landing page and funnel design
  • Conversion rate optimization
  • Review and social proof systems
  • Upsell and cross-sell strategy
  • Seasonal and promotional planning
  • SEO and organic content strategy
  • Site structure and internal linking
  • Content engine, editorial systems
  • Organic social strategy
  • Influencer and UGC programs
  • Course and membership platforms
  • Cross-brand promotion
  • Referral and partnership development
  • Affiliate program design, management
  • Wholesale and stockist programs
  • Dropshipping infrastructure

Client Work

Case study

Men of Substance™

Brand and marketing infrastructure for hybrid-model online and in-person sexuality teaching practice.

Lean website buildOpt-in funnel designOnline community experience designClient journey designCore teaching distillation
Case study

Awakening Hearts

Payment, product catalog, and accounting architecture redesigned and implemented for in-person multi-therapist enterprise.

Tiered payment collection systemTherapist invoicing protocolsAccounting workflow redesignOwner-level financial visibilityPractitioner accountability

Referral contacts provided upon request.

Inquire

This opens your email app with the message ready to send. Prefer to write directly? courtney@davisco.ca